In four days this URL is scheduled to expire. This is not an accident. It is not an “ohh crap I forgot to renew the URL!” This is a decision I’ve made because I need to start something new. This blog started off after many conversations with many smart and talented people. I gave it a title of “Brad’s Ramblings” because at the time, that’s all I felt I ever did. Since then I’ve evolved past just ramblings on and on about a particular subject. Because of this shift, the original purpose of this site and it’s title no longer fits “me”.
This site also came about because of the influence of my dear friend Whitney Hess, who was one of the first to help encourage me to get my voice out there. Since then, there have been countless others who’ve encouraged my “behavior” of interjecting my thoughts and voice in the overall conversation that is User Experience. Their encouragement and support is another reason why I need a new platform. The days of “this is my blog” are over. Rather I need a platform to continue to grow and do the crazy things I involve myself with, as well as have a more permanent presence that better captures my voice and thoughts.
For those that have found value in what I’ve written, worry not. I am archiving all the posts and they will have a home with my new site as an archive. Yes, I do have a new URL in mind and no I’m not ready to share it just yet. I’m currently going through a phase of my life where I need to redefine my overall focus (personally and professionally) and the creation of a new site with a new identify is part of that phase.
It is my goal to get my new site up and running by IA Summit, but as always there is a wonderful woman and a lively two year old boy that gets first priority when it comes to my attention. I’d like to thank everyone who’s read my material here. You’ve helped me become the writer I am today, and helped me grow confident enough to say that my voice matters and should be heard. I hope you will find your way to my new site when it gest launched, and you continue to enjoy the stuff I create in the future.

